Mariya Nurislamova: Innovating in Fragrance Subscription and Outside of

From Russia to Ny: A novel Founder’s Journey

Mariya Nurislamova emigrated to Ny from Perm, Russia. Her fascination with fragrance started early — she remembers that, during the Soviet Union, her loved ones’s constrained scent solutions made the first encounter having a French perfume truly feel like a "surreal, decadent" moment that ignited her eyesight for combining scent with liberty and discovery
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Armed which has a B.S. in Arithmetic and Computer system Science from Perm Condition Specialized University along with a BBA in Marketing and advertising Management from Baruch College (Zicklin Faculty of Small business), she blended analytical imagining with Innovative enterprise technique
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Serial Entrepreneurship & Setting up Scentbird

In advance of founding Scentbird in 2013, Mariya co-Started Neuvey, an IT and advertising company, and Missionelle, a Females-focused on the net marketplace. She also co-established Beta Week, a networking meeting for tech business owners
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The Birth and Rise of Scentbird

Along with co-founders Sergey Gusev, Andrei Rebrov, and Rachel 10 Brink, Mariya launched Scentbird in early 2013, transforming perfume discovery which has a subscription design which offers customers a 30-working day sample of luxurious and niche fragrances for around $15 per month
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In 2018, Scentbird lifted a Series A round of $18.6 million, led by Goodwater Funds and supported by Y Combinator and others. At that time, the business experienced developed from just four hundred to around 250,000 subscribers and had expanded its solution line to include additional own care and home fragrance offerings
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Growth, Rebrand, and Innovation

Beneath Mariya’s Management, Scentbird has continued to evolve. In 2022, the model underwent A serious rebrand — unveiling a smooth, modern-day id, growing its collection to incorporate candles, launching eco-mindful traces like Sanctuary in guidance of endangered species, and broadening its Intercontinental arrive at, including Canadian enlargement
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The company now offers over 600 designer and specialized niche fragrances, and strategic initiatives for instance a collaboration with Saks allow for subscribers to acquire whole-dimensions bottles right through a co-branded encounter
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Group-Pushed Engagement and Recognition

Scentbird’s very first-ever Electronic Fragrance Awards in 2024 showcased Mariya’s vision for Mixing tradition with contemporary electronic engagement. The awards highlighted shopper developments through details-knowledgeable categories like Fragrance Influencer of your Yr, Increasing Star, and Major New Launch, and arrived at many 1000's globally by using Dwell streaming
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Entrepreneurial Point of view & Funding Insights

Mariya has spoken candidly regarding the worries of early fundraising. She described bootstrapping Scentbird for approximately a yr right before securing $40,000 with the Entrepreneurs Roundtable Accelerator in NYC, which paved how mariya nurislamova to get a $one hundred,000 angel expense immediately after Scentbird began gaining traction
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Ventures Outside of Fragrance

Her entrepreneurial spirit extends into multiple manufacturers. In combination with Scentbird, Mariya co-Started:

Deck of Scarlet (2016): a customizable makeup membership service.

Confessions of a Rebel, Goodhabit, and Sanctuary: manufacturers beneath the Scentbird umbrella specializing in crowdsourced fragrance, blue-light skincare, and conservation-focused fragrance, respectively
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She also serves as CEO of Drift, a vehicle-freshener membership company obtained in 2022, demonstrating her experience in scaling e-commerce and subscription versions throughout verticals
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Controversy & Manufacturer Separation

While Mariya is celebrated for her company acumen, she has also drawn scrutiny for her spiritual and esoteric articles—masking matters like meditation, chakras, and alternate fact theories—which some shoppers observed controversial. She maintains that her own beliefs remain separate from Scentbird’s functions
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Legacy & Management

Mariya’s Management has remodeled Scentbird from a niche startup into Just about the most modern fragrance subscription providers. By means of her info-driven, consumer-centric approach, she has made luxurious fragrance exploration available, customized, and sustainable.

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